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A little Heisman hype can go a long way

By Darren Rovell
ESPN.com

Friday, August 9, 2002

Blame L. Budd Thalman. He's the one who got this hype thing rolling when, back in 1963 as Navy's sports information director, he sent out the first batch of propoganda -- or more precisely 1,000 preseason pamphlets -- on the merits of Midshipmen quarterback Roger Staubach winning the Heisman Trophy. It worked. Staubach won the award as a junior, and the snowball was set on its downhill journey in what became an avalanche of flashy posters, mass-produced CD-ROMs and a variety of trinkets that an ...

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