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What's hot, not for the week

By Dan Shanoff
Page 2 columnist

Wednesday, August 7, 2002

So the U.S. Golf Association has reversed course and outlawed the controversial "hot driver," eh? Nothing makes a product hotter than verboten status -- how's that MP3 player treating you? -- and all that the ban signals is: Time to buy. Retailers are freaked that they will be left holding the (golf) bag, meaning potentially steep discounts for Joe Duffer. Can't use the club to post a score for your handicap index? Your ego will be soothed when you actually have a better time just knocking the ...

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