Very interesting breakdown of the new logo (PG-13 for one word) which never really bothered me before but now suddenly seems horribly amateurish.
For instance, why must it say Thunder OKC, instead of OKC Thunder? Why four colors? Is that a clip-art basketball? Why aren't the letters of the word Thunder wider at the top? Is there really no creative way to show Thunder visually? Doesn't it seem like the letters OKC are falling off that shield thing?
None of this much matters to the quality of the product on the court, and I suspect this level of scrutiny is mainly a product of the negativity surrounding the ownership. Plenty of organizations survive poor logo design.
But there is also this: Just because anyone with a computer can crank out something that could be called design, doesn't mean there is no such thing as serious professional design. Those are the people you'd ideally have on your logo project.
(Via the Denver Egotist.)
