I would bet any amount you want ... this is not real.
Kobe Bryant did not really jump over a speeding car. (And no Bryant friend/associate really drove a speeding car at Kobe freaking Bryant. Think about it. You could be accused of murder, for crying out loud.)
That would be 800 different kinds of contract violation.
And, the whole thing is so blatantly Nike viral marketing -- he holds up the shoe to the camera, he's wearing fresh gear with nice prominent logos, and he spouts about the release date.
But, assuming no idiots try to copy this and hurt themselves, this is great viral marketing. If this doesn't get people talking, nothing will.
